ChainDrugStore.net, started in early 2000 and has become the pharmaceutical industry’s essential link between the pharmacy and more than 300 manufacturing and managed care organizations.
Chaindrugstore.net needed a new identity to help get the attention of their target market, pharmacies. All elements were needed for an overall corporate identity.
MediaWorks created a new logo, style-guide, letterhead, envelopes, business cards, website design elements, PowerPoint templates and new packaging for their introduction kit. Rather than passing out a plain brochure at meetings, they would now distribute a pillbox with candy pills and the company’s information inside. They started getting significantly more attention in their market.