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Comcast Corporation is the largest cable operator, home Internet service provider, and third largest home telephone service provider in the United States. NETO (National Engineering & Technical Operations) is an internal division within Comcast.


The HR department was challenged with building an identity and website for NETO and the emerging engineering advancement program specifically to support employee retention and recruitment.


MediaWorks created a new identity for NETO that included a logo, presentation templates and an initial website created for the engineering program. The website is content managed allowing Comcast the ability to easily access and edit content. The site uses a robot design hierarchy that changes in complexity with each engineering level as a metaphor to the program.

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