Grit Magazine is an in-flight magazine on Gryphon Airlines flying from Kuwait to Iraq and Afghanistan. The complimentary magazine was developed to target contractors (electricians, carpenters, plumbers, drivers etc.) who account for over 90% of the passengers.
While the magazine was still in development, GRIT needed the entire design and layout of the initial issue created. Along with the assembly of the magazine, GRIT needed to establish their own corporate identity.
MediaWorks developed the style-guide for the publication and provided the initial 80 page issue including completed interior ad designs for subscribed advertisers.
Also included in project was the branding of GRIT including marketing brochures and a corporate website enabled for magazine ad sales.